We believe they can last through time. So, we care about how these stories are defined for they are representatives of people and culture. To us, it is the story of woven fabrics that originally were for special occasions.
The detail involved in their production is also reflected in our identity ― the lines present in the M of our logo signify the woven lines in these fabrics. Fuelled by passion and curiosity, we craft fashion products made from African indigenous fabrics.
To quantify their value, the Yorubas have this saying: Asọ ni isalẹ apoti naa, which means cloth at the bottom of the box because you hardly ever wear them, save for specifically important events.
We know the value of these fabrics and the stories of importance they tell when worn. We want our products to be reflective of this heritage. From bags to waist coats to belts, we are making these fabrics reserved for special occasions accessible to anyone who values them.
In building a fashion brand that would serve as a foundation for this ambition, we would continue to innovate, providing you with a lifestyle that is Beyond More than fashion products and more about how they fit into the stories defined by you, our customers. We hope these pieces become part of stories that are special to you.